Beatrice Johnston at officeOften we focus so much on the logistics of a brand that we neglect to get to know the people behind the scenes. Our 10 minutes with series asks the questions that give us deeper, and even sometimes frivolous, insight into the community we work with.

In total transparency, I didn’t want the first post of this series to be me, I instead wanted it to be Sybil Henry, Brand Stylist of The Style Concierge, but I didn’t get her the questions in time so I’m saving face. You’ll read her segment next week. For now, here are 10 minutes with me.

All comments welcome, and even additional questions will be answered.

1) What put you on this career path?

In a nutshell, I started coding when I was 10, studied design in college and then honed my craft (brand design and strategy) working in finance for over a decade. It was all “learn as you go” but with the right resources and creative skills, it all just melted together as the world evolved.

2) What do you like most about what you do?

I like the creative strategy and laying the foundation. Taking an initial goal or concept and outlining how it becomes a tangible reality is what fuels me. It’s seeing the imagined become the reality that sparks for me. Sometimes those goals are monetary, sometimes their community and sometimes they’re tangible… but it’s all great.

3) What do you loathe?

It is no secret that I loathe email and don’t spend much time on the phone. I’m an old fashioned girl, and much prefer to hop on a plane and meet someone in person for an hour instead of doing back to back emails or a phone call. I don’t always get my preference, but email is the worse!

4) Who are your mentors?

They vary, based on what they’re mentoring me about. My business coach is Sheree keys. I also have spiritual mentors and financial advisers who are personal friends.

5) What do you do in your spare time?

I have very little spare time. When I do, I spend it with my husband and our two dogs, as well as time with friends. I travel often, about once a month somewhere, and during the warm months you’ll always catch me riding my bike.

6) How do you give back?

My charity work varies. I frequently support children in India and Brazil, and I work with a team at my church managing social media and new member engagement. I also hop on kickstarter every now and then and search a few campaigns that support my values.

7) What have you been inspired by lately?

For the past few weeks I’ve been deeply inspired by music. When it comes to music I tend to be a late adopter but I’ve seen a lot of creativity lately with artists breaking the rules like Sia’s Chandelier.

8) What’s the last book you read?

Cover to cover it was Yes, Please by Amy Poehler. I am always reading something since I spend a lot of time on the subways. Next on my list is a novel from a Brazilian author

9) If today’s dream for you comes true, what would it be?

I would be living part-time in Brazil, part-time in the US and fully supporting an orphanage with the profits of my work.

10) In the story of your life, which celebrity would you cast to play you?

Hands down Regina King. I’ve loved her since I was a kid. I admire how she can be real, gentle and unstoppable in the roles that she plays.