About Beatrice Johnston

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So far has created 17 blog entries.

7 Considerations for Setting New Year Objectives

If you find yourself at a loss for what to do for your brand consultancy, we have a few tips. Some of these tips will apply to digital marketers, some to brand strategists and we even have a few for the team members that handle your social media and SEO campaigns too. Take a look...

National Small Business Week is here

It's time to celebrate Small Business Week and the hard working leaders that drive our economy. Did you know less than 2% of businesses have more than 20 employees? Our country is driven by the small business owner. They're special... and they have a special mission to serve you in an amazing way. For starters...

5 Creative concepts your brand can learn from Prince, the artist formerly known as a branding genius

I've observed some inspiring, encouraging branding concepts about Prince's personal branding. I'm sure I've recognized them in previous years, but the past week has compelled me to put pen to paper for them. Out of many, here are 5 that I think are most beneficial to us in today's business climate...

Earth Day as a brand… and why it matters.

Nearly 200 countries across the globe celebrate Earth Day. Local governments and communities organize over 1 billion people to participate. How did this idea cause gain so much support and how do they keep the engine running? A look at Earth Day as a brand reveals much.

Name Analysis: Domain Name History

Before you do the work of branding or rebranding a company or their products be sure to perform due diligence on the naming convention. To skip this critical step could spell disaster for you and the client.