“STOP Being The Best Kept Secret In the Industry, and Use Our
PROVEN SYSTEM for Gaining Visibility,
Attracting Opportunities,
Building Loyalty and Having the Business You Dream of!”
- Attract more visibility and opportunities to your business consistently and in the quickest way possible…
- Build a brand that others get excited about, have no hestitation in investing in and feel good about…
- Understand that your message is as important as your marketing in convincing people really WANT to work with you…
- Discover the simple steps to take to get things done right the first time…
- Stand out in the sea of the other experts in your region without sacrificing your integrity and credibility
- Introduce smart technology to your services so that you can do something once, set it and forget it
- Leverage your expertise and introduce yourself to the right people at the right time…
- Manage the process effortlessly, without being "on call" about every little thing that could go wrong…
- Identify exactly whats working, and where, so that you know where to put your efforts… and
Here’s what we’ll cover:
 Step One
Create A Name Designed for Fame
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What you’ll learn:
In this session, we’re going to get clear on the name of your company, product or services, including the strengths and weaknesses that help you market them, and very importantly how to keep it simple and in alignment. With this information you’ll know exactly where you’re starting from, the adjustments you need to make and how your current naming conventions may be working for or against you. The work we do for this session will set you up to create the most compelling name for your growth in. |
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Training and Worksheets Include:
How to evaluate the strengths and weaknesses of your brand name, products and services
How to use popular keywords to choose a strong name
Which tests to perform to make sure your name can legally be used locally and globally
How to protect your brand name at a low cost – even before you launch
What groundwork to perform before you put the name out there
Creative ways to choose a name that stands out and gets you noticed
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Step Two
Share a Story That Sizzles
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What you’ll learn:
The key to getting people to actually buy into your brand is to get to the heart of what matters most to them. In this session we’ll examine your value system and unique offerings to get to the heart of your messaging. We’ll describe what you do in a way that instantly resonates with your ideal client, and we’ll make sure you sound authentic and true to your voice and style. |
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Training and Worksheets Include:
Examine your unique experiences to create a heartfelt message
Define your value system and give clients a reason to invest with you (list of 125)
Observe what makes people buy and their main drivers
Develop promises that excite your clients and enhance your reputation
Discover your voice and the core persona for every marketing vehicle
Craft your Signature Statement using a siple 5 step formula
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Step Three
Plan Your Platform
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What you’ll learn:
The leader you were meant to be is ready to take the world by storm, you just need to let the world know it. To become a brand darling you must be approachable and trusted. There’s a way to align others to your vision so that they can help you to succeed. Learn the secrets to doing exactly that and you’ll soar to the top. |
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Training and Worksheets Include:
Identify strategic alliances to grow your business through teamwork quickly
Discover which questions to ask potential partners for your sales force
Learn what to say to introduce yourself to a new network of influencers and referrers
Develop realistic expectations for new projects and partnerships by tracking responsibilities
Uncover ways to improve your reputation through competitions and Google alerts
Implement a simple system for tracking award and competition submissions
Build your electronic press kit
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Step Four
Create Signals that Support your
Brand at all Levels
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What you’ll learn:
Your brand signals are assets like your logo, website, business card, brochures, name tags, merchandise, commercials, social media, and all those other external factors that we associate with a brand. Learn how to develop your own unique footprint and how to go wherever you want with full confidence. With the right signals, you can expand as far as your imagination will take you. |
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Training and Worksheets Include:
Know which signals you need at start up, the development stage and as an established biz
Understand how to set the look and feel for your brand
Review 4 logo types and which is right for you
Examine 5 website types and which is right for you
Establish an identity for the top 3 tiers of distribution (and what they are)
Put your brand in the spotlight with online and in-person brand assets
Evaluate your needs and know what signage is best for your platform
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Step Five
Outline An Exciting Experience
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What you’ll learn:
Have you ever thought about the process that your clients go through, from the moment they first encounter you or hear of you, until they’ve worked with you through completion? They have, and they look for experiences that can’t be matched. Not only does your message have to be unique, your process must be as well. An exciting experience builds loyalty and referrals for years to come. |
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Training and Worksheets Include:
Outline the client experience and the steps your client takes in doing business with you
See a sample of the client experience when they accept and when they decline service
Create a client preference profile to help you customize their experience
Develop your nurturing sequences and identity 5 touchpoints vital to the service process
Build your Welcome Kit and Thank You Kit
Implement fun ways to wow your clients and gain loyalty
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Step Six
Get Exposure For Everything You Do
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What you’ll learn:
There is a way to brand everywhere, in person, online and when you’re out and about. You don’t have to be everywhere to be known everywhere. In fact, by knowing how to get exposure in your absence building brand recognition can be effortless (and it’s very profitable). We’ll build what you need to be taken seriously as the go-to-person in your niche, both socially and professionally. |
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Training and Worksheets Include:
Create and distribute an engaging press release (formula provided)
See a sample letter for recruiting brand ambassadors and endorsements
Creative ways to garner media attention while serving your community
Map your social media strategy with 21 content starters
Know where to list your business locally and nationally so clients can find you (12 sources)
Implement a formula to repurpose your knowledge and expand your brand
Get exposure at a low cost while you’re out and about
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Step Seven
Design Your Brand Management Program
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What you’ll learn:
Many organizations forget to manage their brand. By contrast, successful companies focus on strategic brand management in every aspect of their business. These companies understand that signals and messages are merely tools, and success requires an ongoing process to fully integrate it. Usually, they hire a Brand Manager to navigate every sphere and control the brand so that they control the feelings and values that the brand is perceived to be. You’ll be able to design how your brand should be managed so that you can do it yourself, or delegate it to one of your team members. |
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Training and Worksheets Include:
Complete your brand style guide (fill in the blanks workbook)
Develop a schedule to keep your brand on track (spreadsheet)
Track the responses your brand is getting online, such as:
- Website traffic and blog traffic
- Social media impact and growth
- Video marketing results and opportunities/li>
- Track your referral sources online and word-of-mouth
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 "I got here because of her step-by-step system and I’ll never let it go!"
"I started working with Brand Excitement just over a year ago, when I first started I was excited but OH MY GOSH, people don’t even recognize my old business anymore. I’m at a totally new level. When I started working with Bea I was needing to expand.
I’d worked with some top celebrities in entertainment but couldn’t get any traction to expand my region. Since working with Bea there are now 4 stores that carry my gloss line, I’m in negotiations to be a beauty editor for a top magazine and my client roster is full. I’m having fun and people now understand that my purpose is beauty on the inside and out… Beauty as a lifestyle. I got here because of her step by step system, and I’ll never let it go.
Ony Powers
www.OnyBeauty.com |
All of this, for just $497
Here’s what the structure looks like:
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Weekly in-depth Audio and Q&A Training Calls
Over a period of 3 weeks, we’ll delve deep into the in-depth system that I’ve been using for nearly 10 years. You’ll get quick access to the downloadable materials and we’ll provide the support you need to implement new ideas, insights and actions quickly.
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Your Own Templates, Shortcuts and Accelerators
I’ll make it easy for you by providing examples, worksheets, templates and checklists outlining the exact steps that you need to take that week to move to the next level. I’m not just giving you the printed materials, I’m giving you WORD documents, EXCEL spreadsheets and POWERPOINT presentations. You don’t have to reinvent the wheel, I hand it to you.
These worksheets are for you to use to implement the principles for fast track results. You’ll use them to stay focused, stay on track and make progress — getting you more visibility and opportunities than you ever would on your own in the same amount of time.
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Unlimited email support and reviews to get guided expertise and feedback
During the entire program you can ask unlimited questions, forward images and concepts, URLs and plans to be reviewed and to get personalized responses and guidance. We examine what makes you unique, come up with strategies just for you and see who to connect you with so that you start to build your buzz in the industry.
As your crafting your message, drafting your signals, developing your leadership and making measurements, I’ll be sure to give you honest and empowering evaluations on every piece as you go along. Think of me as an accountability buddy, strategist and communications rep. We’ll make sure the identity you create will be sustainable, expandable and enjoyable! Best of all, this is on your time, and unlike a call or group discussion, you have no limits.
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MP3 Recordings and One-on-one feedback from me.
You get instant downloads emailed to you so that you can listen when it’s most convenient for you. In your car, on the treadmill, or at your computer. Then, so that you don’t walk away with “theory” only I’m providing one-on-one feedback via email and telephone so that you stay on the right track.
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