Name Analysis: Domain Name History

Before you do the work of branding or rebranding a company or their products be sure to perform due diligence on the naming convention. To skip this critical step could spell disaster for you and the client.

Brands Then and Now: A look at ReturnPath

Most companies cringe when you suggest a rebrand, especially when a new logo, website or name are involved. Today we take a look at ReturnPath's rebrand, and examine their brand for the first 15 years and the direction they are now taking in a series we call "Then and Now"

How Do You Rebrand Without Having to Start From Scratch?

How do you morph your business into something new, exciting, and that suits where you are now?

Rebranding it.

Branding is all about building a reputation around your business that is built on your message and connects with your audience. And all the work you’ve done in your old business doesn’t need to be for nought.

For the […]