5 Creative concepts your brand can learn from Prince, the artist formerly known as a branding genius

I've observed some inspiring, encouraging branding concepts about Prince's personal branding. I'm sure I've recognized them in previous years, but the past week has compelled me to put pen to paper for them. Out of many, here are 5 that I think are most beneficial to us in today's business climate...

Earth Day as a brand… and why it matters.

Nearly 200 countries across the globe celebrate Earth Day. Local governments and communities organize over 1 billion people to participate. How did this idea cause gain so much support and how do they keep the engine running? A look at Earth Day as a brand reveals much.

5 Tips to brand yourself

Your brand is the core of your marketing. It's the central theme around your products and services. When you're creating your brand you are creating a memorable marketing message that will inspire people to take action and choose you over your competitors. Here are five useful tips to help you define your brand