Since we each have different learning styles, the leadership training that’s best for us will vary. Ultimately, where and how you develop leadership training depends on your budget, team, learning style, location and how much time you are willing to spend on the process.
Getting books on leadership from the library is the most cost-effective option, but it can also take the longest time for impact. You will essentially take on the role of teaching yourself (and/or your team) and you may not have the attention, feedback or results that you seek.
Hiring a company that specializes in leadership training is a second option, albeit a more expensive one. The training period is shorter and more intense and the benefit of a trained moderator gives you the advantage of navigating towards your goals more effectively.
Between those two extremes are a multitude of options from webinars sponsored by professional organizations and associations like Women in Branding to live seminars sponsored by outreach groups and leading institutions. There are also certificate programs, professional programs, community college courses, and one-on-one training from business mentors.
You have a lot to choose from, so keep the six leadership traits we covered earlier in mind, and evaluate the course and style of your leadership training against the characteristics you seek to strengthen most.
For example, as a sole proprietor you could attend a webinar that gets you on the right track; then, when you hire your first employees you could provide them with a small library of leadership materials or a lunch and learn; and finally, once your business reaches a major milestone you could hire a company to host a leadership retreat for subsequent training.
Map out the goals of your business against the skills and characteristics that will be needed to achieve those goals, and use leadership training as a part of your business operations to see them come true. A great brand becomes great by having a great leader at the helm.